Email Automation Sequences That Convert: Welcome Series, Re-Engagement & Drip Campaigns Explained
Stop sending one-off email blasts and start building automated sequences that nurture leads, win back inactive subscribers, and deliver the right message at the right time — every time.
Sending a single email to your entire list and hoping for the best is like throwing a fishing net into the ocean and praying. Sure, you might catch something. But the people who consistently reel in results? They are using automated sequences — carefully timed series of emails that respond to subscriber behavior, adapt to engagement signals, and deliver relevant content at exactly the right moment.
Medivot email automations support every trigger you need: subscribe, unsubscribe, tag added or removed, email opened, link clicked, form submitted, date-based events, CRM field updates, pipeline stage changes, and API triggers. The visual builder lets you drag in action nodes — send email, wait, condition branch, add tags, update fields, trigger CRM actions, fire webhooks — and connect them into flows that run 24/7.
The Welcome Series: First Impressions That Stick
Your welcome series is the most opened, most clicked email sequence you will ever send. New subscribers are at peak curiosity — they just gave you their email, which means they want something from you. The Medivot welcome template triggers on subscribe and sends a warm welcome immediately, waits 2 days, checks if the first email was opened, then branches: openers get a deeper value email, non-openers get a re-send with a different subject line. A third email follows 3 days later with a soft call-to-action. Average welcome series click rates: 3-5x higher than regular campaigns.
The Re-Engagement Campaign: Waking the Dead
Every email list has a zombie segment — subscribers who have not opened an email in months. The re-engagement template targets contacts who have been inactive for a configurable period. It sends a "We miss you" email, waits a week, and branches: if they engage, it adds an "active" tag and drops them back into regular campaigns. If they do not engage, it sends a final "Should we stop emailing you?" message. Still nothing? It removes them from the active list, improving your deliverability for everyone else. Cleaning your list is not losing subscribers — it is protecting your sender reputation.
Drip Campaigns: Education That Sells
A drip campaign sends a series of educational emails over days or weeks, gradually building trust and moving the subscriber toward a purchase decision. For a SaaS product, this might be Day 1: Welcome and quick-start guide. Day 3: Feature spotlight. Day 7: Customer success story. Day 14: Common challenges and how your product solves them. Day 21: Pricing and special offer. Each email builds on the previous one, and conditional branches adjust the path based on what the reader engages with.
Advanced Flows: Birthday, Post-Purchase & Abandoned Forms
Medivot ships with prebuilt journeys for birthday campaigns (trigger on a date field, send a personalized birthday discount), post-purchase follow-ups (trigger when a deal closes, send thank you, request review, upsell complementary product), and abandoned form recovery (trigger when a form is started but not completed, send a reminder). Each template is fully editable — adjust the timing, swap the emails, add new branches, or extend the flow.
A/B Testing and Campaign Types
Beyond automations, Medivot campaign types include regular sends, A/B tests (test subject lines, content, or send times on a sample and auto-send the winner to the rest), RSS-to-email for automatic blog notifications, and transactional emails for order confirmations and receipts. Every campaign gets analytics: opens, clicks, bounces, unsubscribes, spam complaints, and device breakdowns. The resend-to-non-openers feature gives your best campaigns a second chance with a fresh subject line for everyone who missed the first send.