CRM software comparison

CRM software for teams that sell and market in one place

HubSpot, Zoho CRM and Medivot all store contacts and track deals. The real differences appear after the contact is saved: what automation costs, whether email marketing is included or is another subscription, and how much of your sales process lives in one tool. Here is an honest guide to choosing.

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What to look for in CRM software

Contact and company records with a full activity timeline, not just a card list
Deal pipelines you can shape to your process, with tasks and reminders
Lead scoring and assignment so the right person calls the right lead
Automation that runs follow-ups without a premium add-on
Email marketing, forms and landing pages connected to the same record
Data import with deduplication, so moving in takes hours not weeks
Pricing you can predict as the team grows, ideally in your own currency

Medivot: CRM with the marketing platform attached

Medivot combines a CRM with custom modules, deal pipelines, lead scoring and automation rules with the channels that fill it: email marketing, landing pages, booking pages, live chat and webinars. A form submission, a booking, a chat or a webinar registration all create or update the same contact, so sales always works from a complete record.

Pricing is billed in naira with automation and lead scoring included in business plans rather than sold as a separate hub. For Nigerian teams that is often the deciding factor: one predictable NGN invoice instead of several USD subscriptions. See the pricing page for current plans.

HubSpot: the ecosystem benchmark, priced per hub

HubSpot set the bar for ease of use and its free CRM is a genuine starting point for very small teams. The catch is the upgrade path: multiple pipelines, automation, lead scoring and reporting live in paid hubs priced per seat in USD, and costs climb quickly once you need marketing and sales features together.

Choose HubSpot if you want the largest integration marketplace and a famous free tier, and you are comfortable with USD pricing that grows with your team. See our detailed Medivot vs HubSpot page and the HubSpot alternatives roundup.

Zoho CRM: broad suite, low entry price

Zoho CRM is a solid general-purpose CRM with a free edition for up to three users and low per-seat pricing in USD. It sits inside the wider Zoho suite, so you can add email campaigns, books and help desk apps as you grow, though the depth of automation and how smoothly the apps share data varies by edition.

Choose Zoho CRM if you are already invested in the Zoho suite or want the cheapest credible per-seat CRM. We compared it in Medivot vs Zoho CRM and Zoho CRM alternatives.

When Medivot is not the right fit (yet)

Medivot has no permanent free plan (every account starts with a 5-day free trial), it does not include built-in telephony or call recording, and its integration marketplace is younger than HubSpot's or Zoho's, though a public API, webhooks and Zapier cover most connection needs. If any of these is a hard requirement today, one of the other tools may suit you better.

Frequently asked questions

What is the best CRM software for a small business?

It depends on what happens around the CRM. If you only need contact storage and a deal board, a free or low-cost CRM is enough. If your sales process depends on email campaigns, landing pages, booking links or webinars, a CRM that includes those channels, like Medivot, removes the cost and maintenance of connecting separate tools.

Is Medivot cheaper than HubSpot or Zoho CRM?

For most Nigerian teams, yes in practice: Medivot bills in naira and includes automation, lead scoring, email marketing and landing pages in its plans, while comparable setups on HubSpot or Zoho usually mean several paid hubs or apps billed in USD. Compare current plans on the pricing page.

Can I import my contacts from spreadsheets or another CRM?

Yes. Medivot supports CSV import with field mapping, validation and deduplication, so contacts, companies and deals can be moved in bulk from Excel, HubSpot, Zoho or any tool that exports CSV.

Does Medivot CRM include email marketing?

Yes. Email campaigns and automation sequences are part of the same platform and work directly on CRM segments, with opens, clicks and replies recorded on each contact timeline.

Is there a free plan?

Medivot does not have a permanent free plan. Every new account gets a 5-day free trial on a full-featured plan, so you can test the CRM with real data before paying.

Is my customer data protected?

Medivot uses multi-tenant architecture with complete data isolation between accounts and supports NDPR and GDPR obligations, including consent records and data subject requests.