Headline Analyzer
On average five times as many people read the headline as read the body. This analyzer grades your headline the way professional copywriters do: word balance, length, type, sentiment and the strength of the first and last three words, the parts readers actually scan.
Free, no signup, nothing stored. The interactive tool loads with JavaScript; the scoring rules it uses are described below.
What the headline analyzer checks
- Word balance: the mix of common, uncommon, emotional and power words
- Character and word length against what search results and social cards display
- Headline type: list, how-to and question formats earn measurably more clicks
- Sentiment: a clear positive or negative charge outperforms neutral phrasing
- Skimmability: readers weigh the first three and last three words most
- Specificity: numbers, years and bracketed qualifiers like [2026 Guide]
How to use it
- Write or paste your headline. Use the working title of your blog post, landing page or ad, exactly as you plan to publish it.
- Study the word balance report. See how your words split across common, uncommon, emotional and power categories, and where the mix is off.
- Rewrite and rescore. Apply the suggestions one at a time: a number, a power word, a stronger opening. Aim for 70 or above.
Frequently asked questions
What is word balance in a headline?
The mix of word types. Strong headlines are roughly 20-35% common words (the glue: and, the, your), with at least one uncommon word for distinctiveness, one emotional word for pull, and ideally one power word (guide, mistakes, proven) that names the payoff.
How long should a headline be?
50-60 characters or 6-12 words. Google truncates title tags around 55-60 characters, and headlines under six words rarely carry enough promise to earn the click.
Do numbers in headlines work?
Yes. Numbered list headlines set a concrete expectation ("7 templates") and consistently out-click vague equivalents. Odd numbers test slightly better than even ones in most published studies.
What headline type gets the most clicks?
List, how-to and question headlines dominate publisher data. Generic statements ("Our new feature") underperform because they announce instead of promising something to the reader.
Is my headline stored anywhere?
No. Scoring runs in your browser and over a rate-limited endpoint that writes nothing to a database.
Want this inside your marketing platform?
The tools on this page run on the same rules and benchmarks Medivot applies to your campaigns, webinars and pages. Scores in context, next to the work itself.
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