Medivot vs Mailchimp for Nigerian businesses

Medivot and Mailchimp at a glance

• Pricing: Medivot bills flat plans in naira with a monthly sending allowance; Mailchimp prices by contact count in USD
• Free option: Mailchimp has a small free plan; Medivot has a 5-day free trial and no permanent free plan
• Email builder and templates: both have a drag-and-drop builder; Mailchimp's template library is larger
• Automation and A/B testing: both offer multi-step automations and A/B tests; Medivot can pick the winning variant automatically
• CRM: built into Medivot with deal pipelines, tasks and lead scoring; Mailchimp's contact profiles are lighter and sales follow-up usually needs another tool
• Beyond email: Medivot includes landing pages, booking pages, live chat and social media scheduling in the same plan
• Integrations: Mailchimp connects to hundreds of ecommerce and marketing apps; Medivot has a public API, signed webhooks and a Zapier app in beta

Where Medivot fits better

Medivot suits teams whose emails exist to win and keep customers. Segments come from live CRM data, automations can start from a form submission or a deal stage, and every open and click lands on the contact timeline where sales can see it. There is no connector to maintain between your email tool and your CRM.

Plans are billed in naira, so a growing list does not push you into a higher USD tier. See email marketing features and the pricing page for each plan's sending allowance.

Where Mailchimp fits better

Mailchimp is the better choice if email newsletters are the whole job, your list is small enough for its free plan, or you rely on its many ready-made ecommerce integrations. Its editor is friendly and widely known, which helps if several people outside marketing send emails.

Our email marketing software comparison also covers Brevo, and Medivot vs Brevo goes deeper on volume-based pricing.

Moving from Mailchimp to Medivot

1. Export your audience. Export your Mailchimp audience to CSV, including subscription status and tags.
2. Import with consent carried over. Import the file into Medivot with field mapping and deduplication, and carry over each contact's consent status so you only email people who opted in.
3. Authenticate your sending domain. Set up sender authentication for your domain so campaigns from Medivot reach the inbox.
4. Rebuild your key automations. Recreate your welcome series and other automations, now triggered by CRM activity as well as list signups.

When Medivot is not the right fit (yet)

Medivot has no permanent free plan (new accounts get a 5-day free trial), and its template library and native integration catalogue are smaller than Mailchimp's. If you need a free tier for a tiny list, or hundreds of ready-made ecommerce integrations, Mailchimp may suit you better today.