What is Lead?

What is Lead?

A lead is a potential customer you can contact: someone who filled in a form, booked a call, registered for a webinar, replied to a campaign or messaged your business. The defining feature is permission to follow up: a name in a purchased list is a contact, but a person who raised their hand is a lead.

Leads are usually described by temperature. Cold leads fit your customer profile but have not engaged. Warm leads have engaged: opened emails, visited pricing, attended something. Hot leads ask to buy. Good sales processes spend human time on warm and hot leads and let marketing warm up the cold ones.

Why it matters

Every customer was a lead first, so the health of a business is readable in its lead flow: how many arrive, from where, and how many convert. Treating leads well, responding quickly and following up more than once, is the cheapest revenue most businesses leave uncollected.

How it works in Medivot

In Medivot, leads are created automatically wherever interest happens: a landing page form, a booking, a webinar registration or a live chat conversation each creates or updates a lead in the CRM with its source recorded, so you always know which channel produced which lead.

Related terms

• Lead generation: Everything you do to attract strangers and convert them into leads: content, offers, forms, webinars, outreach and referrals that produce people you can follow up with.
• Lead scoring: Assigning points to leads based on who they are and what they do, so sales knows who to call first.
• CRM (Customer Relationship Management): Customer relationship management: the practice, and the software, of keeping every interaction with every customer and prospect in one shared place.
• Opt-in: Explicit permission from a person to be contacted: the consent, usually a checkbox or form submit, that makes marketing to them legitimate.