What is Live chat?

What is Live chat?

Live chat is the messaging window on a website where visitors can talk to the business instantly. It sits between a contact form (slow, one-way) and a phone call (fast but costly and many visitors will not call), and it suits exactly the questions that decide purchases: pricing edge cases, availability, "will this work for my situation?".

Modern chat blends human and automated handling: AI or canned answers for the questions that repeat, a human for the ones that matter, and a transcript that becomes a customer record either way. The strategic value is timing: chat reaches a visitor at the exact moment they are evaluating you, which no follow-up email can fully recreate.

Why it matters

Most websites answer questions hours after the visitor has left. Live chat converts the visit itself into a conversation, recovering sales that silently would have gone elsewhere, and it doubles as research: the questions visitors ask are the copy your pages are missing.

How it works in Medivot

Medivot live chat answers with AI replies grounded in your knowledge base, hands over to your team when a human is needed, and supports canned responses for the questions every business repeats. Every conversation creates or updates a CRM contact with the transcript attached, so a chat that started as a question can be followed up as a lead.

Related terms

• Lead generation: Everything you do to attract strangers and convert them into leads: content, offers, forms, webinars, outreach and referrals that produce people you can follow up with.
• CRM (Customer Relationship Management): Customer relationship management: the practice, and the software, of keeping every interaction with every customer and prospect in one shared place.
• Conversion rate: The percentage of people who take the action you wanted, out of all who had the chance: visitors who register, leads who buy, recipients who click.
• Marketing automation: Software that runs repeatable marketing work by itself: sending sequences, scoring leads, updating records and alerting sales when triggers fire.