Ads Manager: Run, Track & Optimize Ad Campaigns Across Platforms From One Dashboard

If you are running ad campaigns across multiple platforms — and if you are serious about digital marketing, you should be — your morning probably looks like this: log into Facebook Ads Manager, check campaigns, screenshot the numbers, log into Google Ads, check campaigns, screenshot more numbers, open a spreadsheet, type in the numbers, try to compare them, give up, and send a report that says "things are going okay." This is not data-driven marketing. This is spreadsheet-driven despair.

One Dashboard for All Platforms

Medivot Ads Manager connects to your advertising accounts across platforms and pulls campaign data into a unified dashboard. See all active campaigns side by side — impressions, clicks, conversions, spend, CPC, CPM, and ROAS — regardless of which platform they run on. No more context-switching between tabs. No more manual spreadsheets. Compare your Facebook campaign performance against Google Ads in the same view, with the same metrics and date ranges.

CRM Attribution: Close the Loop

The real magic happens when ad data meets CRM data. UTM parameters from your ad links are captured when leads enter your CRM via webforms or landing pages. This means you can track the full journey: ad click → landing page visit → form submission → CRM lead → deal pipeline → closed deal. Now you know not just which ad got clicks, but which ad generated revenue. Calculate true ROI by campaign, ad set, and individual ad — not vanity metrics like impressions, but actual deal values tied back to ad spend.

Campaign Optimization with Data

When you can see which campaigns generate the highest-quality leads (based on CRM conversion data, not just form submissions), you can optimize with confidence. Pause underperforming campaigns that generate clicks but no deals. Double down on campaigns that produce high-value leads. Adjust targeting based on the demographics and behaviors of your best customers (data already in your CRM). Test new creatives informed by the messaging that resonates in your email marketing and live chat conversations. Every channel informs every other channel.

Reporting Without the Headache

Generate cross-platform ad performance reports with one click. Schedule weekly reports that land in your inbox with campaign metrics, spend summaries, and attribution data. Share reports with clients (if you are an agency) that include CRM pipeline data alongside ad metrics — showing not just what you spent and what you got in clicks, but what those clicks turned into in actual business results. This level of reporting gets clients excited and skeptics convinced.