What is Drip campaign?

What is Drip campaign?

A drip campaign is a sequence of emails scheduled at intervals after a starting event: day 0 a welcome, day 2 your best guide, day 5 a customer story, day 8 an offer. Everyone who enters the sequence receives the same emails in the same order, timed from when they joined rather than from a calendar date.

The name comes from drip irrigation: steady small amounts instead of a flood. The format suits education-heavy selling, where trust builds over several touches, and onboarding, where dumping every feature at once overwhelms new users.

Why it matters

Most people who join your list are not ready to buy today, and a drip campaign is what keeps you present until they are. It converts the one-time effort of writing good emails into an asset that nurtures every future subscriber automatically, and it smooths the feast-or-famine pattern of only emailing when you need sales.

How it works in Medivot

In Medivot you build drip campaigns as email automation sequences: ordered steps with delays, exit conditions when someone converts, and per-step analytics so you can see which email in the series loses people. Because sequences share one contact record with the CRM, a lead who replies or books can exit the drip automatically.

Related terms

• Email automation: Emails sent automatically when something happens, a sign-up, a booking, an abandoned enquiry, instead of someone pressing send each time.
• Email marketing: Sending commercial messages to people who gave you their email address: newsletters, offers, onboarding and follow-up, to an audience you own.
• Marketing automation: Software that runs repeatable marketing work by itself: sending sequences, scoring leads, updating records and alerting sales when triggers fire.