What is Live streaming?
Broadcasting real-time video to an audience over the internet, from a single presenter with a webcam to a produced multi-camera event.
What is Live streaming?
Live streaming is transmitting video and audio as it happens. In business it covers everything from a founder going live to answer questions, through product launches and church services, to hybrid conferences where an online audience watches alongside the people in the room.
Live streaming and webinars overlap but differ in shape. A stream is typically open broadcast to anyone with the link or on the platform; a webinar is registration-gated and structured. Many teams use both: a webinar for the gated, lead-generating session and a stream for the open, reach-building broadcast.
Why it matters
Live video builds trust faster than polished recordings because it cannot hide: the audience sees the real product, the real people and the real answers. It also compresses the content calendar, since one hour live replaces weeks of production, and the recording becomes an asset you can reuse.
How it works in Medivot
Medivot webinars run live on Medivot Stream (stream.medivot.com), which handles the room, host studio, Q&A, polls and recording, while Medivot itself handles registration, reminders and follow-up. Attendees join from personal links that open the room 15 minutes before start, so there is no link-hunting. See the live streaming setup guide.
Frequently asked questions
What equipment do I need to live stream?
A recent laptop with a decent webcam and microphone, good lighting and a stable internet connection covers most business streams. Invest in audio before video: audiences forgive average picture but leave over bad sound.
Should my event be a webinar or a live stream?
If the goal is leads, registrations and tracked follow-up, run a webinar with registration. If the goal is maximum open reach and community, stream. You can also do both across a series: streams to build the audience, webinars to convert it.
Guides and resources
- Live Streaming Setup for Businesses: Equipment, Software and Bandwidth
- Webinar vs Live Stream: Which Should Your Business Use?
- Hybrid Events: How to Run an In-Person Event with a Live Online Audience
- All glossary terms
- Pricing