What is Virtual event?

What is Virtual event?

A virtual event is a planned gathering that happens online: a single webinar, a multi-session virtual conference, an online workshop, a product launch broadcast or a company town hall. What makes it an event rather than content is a date, an audience and a shared experience, even when nobody shares a room.

Virtual events remove the venue, catering and travel budgets, which changes the economics completely: the same budget buys more events, and geography stops limiting who can attend. Hybrid events combine both, an in-room audience and an online one, and are increasingly the default for conferences and launches.

Why it matters

For Nigerian businesses, virtual events collapse distance: a Lagos trainer can teach attendees in Kano, Accra and London in the same hour. They also produce better data than physical events, because registration, attendance and engagement are recorded per person, feeding follow-up that a venue badge-scan never could.

How it works in Medivot

Medivot handles the business side of virtual events end to end: registration pages that capture attendees as CRM leads, invitation and reminder emails with calendar files, the live session on Medivot Stream, and attendance recorded per person for follow-up. For internal events, Enterprise workspaces can restrict registration to company email domains for town halls.

Related terms

• Webinar: A live online seminar: a presentation or workshop delivered over the web to a registered audience, with interaction like Q&A and polls.
• Live streaming: Broadcasting real-time video to an audience over the internet, from a single presenter with a webcam to a produced multi-camera event.
• Town hall (all-hands meeting): A company-wide meeting where leadership addresses all employees at once, takes questions and records who was briefed, often run online or hybrid.
• Webinar funnel: The path a webinar takes people on: promotion, registration, reminders, attendance, follow-up and sale, with drop-off measured at each step.